Making, The Indian Way

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Making, The Indian Way




The new slogan that India is using to brand itself on the world horizon in recent times, is “Make in India”.

India is now consciously making the move from being predominantly a service or raw material supplier over the last few decades, to becoming a prominent producer and exporter. India is now going all
out to woo foreign players to come and setup manufacturing shops in India to produce at low costs.

At this crucial juncture, it will be prudent for India, to leverage its proven success in the past at manufacturing, trading and building a brand, to make the right choices in,

• What to make?
• Where to make?
• Which way to make?
• Why make this way?
• How to make a name?


The model of industrialization, trade, economy, practised today is based on large economic structures and models developed
• with a focus on investment and returns than on metting genuine needs
•with a focus on dependence than on self sufficiency
•with a focus on borrowing than on restraint.

From the times of the industrial revolution era onwards, over the last couple of centuries, these philosophies, these practices and these models have been honed to become the hallmark of developed economies.

Theories, have been written and models have been built. Fellowship Recognitions and Awards have been given, including the Nobel Prize in Economics, for propagating these Economic Models.


But Nature does not behave as per models. Rather, models are developed to emulate natural behavior of humans and everything around, i.e. Nature.

Trade is a natural phenomenon that has shaped civilizational history Trade takes its own natural course as civilizations evolve.

With new ideas and practices from all across the world, coming to light because of their success stories, many of these models of economics are being questioned, challenged and even changed.

there has been a debate in the last few decades over the benefits BIG vs small.

One after another, some of the leading thinktanks are coming up to say that all the economic models that people have constructed, one on top of the other, over all these years and the manner in which nations have been upgraded or downgraded, based only on economic indicators, are no longer valid.

Which means that, in the coming years, there is bound to be a major shift in the very over-sized economic structures, which have been built on over-interconnected, over-sensitive, over-reactive economic models, which lead to a domino effect of repeated recessions across the globe.

This is the capitalist model, which is being questioned now.

The communist model has already failed.

Its toned down version, the socialist model, too, is under severe strain, due to the burden of socialism payouts.

What is the way forward then?


A Proven Model In Sight

We have seen how, whatever the model that was practised in India, had proven itself to be sustainable and flourishing, not just for decades, but for centuries and millennia. Whereas, the new economic models proposed by the economists, seem to have short life spans of just a few decades.

Much the way, Samskrt and Indian thought gave impetus in shaping European thought in the 1700s and 1800s, it is time the veil over India is parted, to reveal the proven ways that had shaped her and infuse a whiff of fresh thought into world economy, from the Indian perspective.

The model, which had kept the Indian economy nourished for millennia.

What was this Indian model? What makes it worthy enough to be resurrected and replicated?


The fact that India had sustained its prosperity, its name, fame and brand across millennia means that the model that had been followed by generations and generations of Indians for millennia had been a sustainable one.

it must have been a solid, repeatable model as otherwise it would not have generated all round prosperity, all across the land.

This brings to mind, a few lines sung by the remarkable, American singer cum actress, Doris Day, in the timeless musical “The Sound of music”

Nothing comes from Nothing,
Nothing Ever Could.
So, somewhere in my youth or childhood,
I must have done something good!

All the name, fame, brand and grandeur of India till about 300 years ago, could not have come from nothing.

Not so long ago, in our past too, our ancestors must have done something good.


Legends, Tales, Tradition, Culture and Factual Records tell us that this “good” was the Indians’ institution of an ingenious, indigenized integrated mindset, which we shall call“ECO-ECO” mindset for short,

                                   “Ecologically Viable and Economically Friendly”.

A study of the ethos of the Indians reveals that the Indians had made a success out of sustainability as they had internalized sustainability into their ethos, practices and lifestyle.

This then makes this mindset worth adopting once again, not just by Indians alone but the world family too!

Let us orient ourselves with the ethos behind this ECO-ECO mindset of India.

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