Essence of Brand Bharat – A”Leading” Brand
A THOUGHT LEADER
From all the various brands from Bharat, we see that India is not just an ancient civilization or a continuing civilization, but had been a leading civilization of the world.
India had not only been a trade leader of the world but also a thought leader for the world.
GIVING WHAT IS SOUGHT
This act of giving what people seek, at the right time is verily the Brand called “Bharat” and it is this trait that the world had looked up to, as knowledge and riches from India.
It is the quest for direction and what this land can give, that propelled all to search for India, all over the world, resulting in their setting foot on lands, unknown to them hitherto.
These were lands, whose people they ended up calling as Red Indians or lands that they ended up calling as West Indies, East Indies, Indonesia and so on.
Sadly, the awareness of such a great brand called Bharat, Inde, Indies, India has slowly dipped in the last half a century. Ironically, it is since
India became free and independent, that memories of this brand have been slowly fading away from the minds of both Indians and the others, world over.
Tell me, why is the media here so negative?
Why are we in India so embarrassed to recognise our own strengths, our achievements?
We are such a great nation.
We have so many amazing success stories but we refuse to acknowledge them.
Why?
BRAND REBUILDING
If India has to become the thought leader for the world again, Indians have to first be aware of that, which were their strengths, which were their pride and which formed their brand.
It is for Indians to remind the world of what India’s strengths were and what their strengths can be again, when the clock turns a full circle and the world needs a thought leader again.
It is for Indians to let the world know that India will always be there to meet that need then.
India has to effort to bring forth, awareness of the “leading” brand called Bharat which can lead the world when the world starts to look for alternatives, which they are likely to do sooner than later.
Why would the world start to look for new ways and what could be the new offerings from India then?
LINGARAJ PANDA, BARIPADA
